Retailers

Retailers

Working Closely with Our Retail Partners

From the quality of ingredients to how a product is made, labeled and marketed, we need to create a trusted and more sustainable approach. Thanks to various initiatives such as digital awareness campaigns and health-focused activations in-store, we are exploring with our retail partners the most efficient ways to help consumers choose the best options for their health and well-being.

DAVE LEWIS

Chief Executive Officer, Tesco, U.K.

Danone supported Tesco on an in-store campaign to encourage people to make “helpful little swaps” toward healthier options while they shopped.

"Working in strategic partnership with Danone and aligning our ambitions on helping our collective customers make healthier choices.

At Tesco, our core purpose is to serve Britain’s shoppers a little better every day. Helping our customers make healthier food and drink choices is an example of how we are delivering on that purpose. By working in strategic partnership with Danone and aligning our ambitions on guiding the customers we both serve toward healthier options, we were able to deliver a hugely successful campaign in our stores in U.K. Health Month in May 2017. We look forward to partnering more deeply with Danone in the future to further drive our health agenda. ”

SERGE PAPIN

Chief Executive Officer, Système U, France.

Danone and Système U joined forces to contribute the perspectives of manufacturers and retailers to a national consultation on the future of the food system in France (Etats Généraux de l'Alimentation).

"With Danone, we are discussing and sharing experiences to our mutual benefit.

Consumer expectations are rising in terms of food quality, traceability and safety. And food producers need to find their place in this value chain. We’re focusing collective efforts on ways to consume differently. We have been working for several years to develop our stores, services and products to meet new consumer aspirations. With Danone, we are discussing and sharing experiences to our mutual benefit. Participating with Danone in the French government-led consultation on the future of food , and more specifically in a workshop on how to increase the income of farmers, demonstrates our common goal to change mindsets and practices across the food chain – from producers to consumers. Today, we have worked together to rediscover the true meaning of shared value with the aim of ensuring a sustainable future for all.”