Specialized Nutrition

Specialized Nutrition

In 2017, our Specialized Nutrition business - comprising Early Life Nutrition (ELN) and Advanced Medical Nutrition (AMN) activities - achieved strong growth of 9.3% globally, including significant growth in China, a key geography for both categories. Both ELN and AMN businesses represent a portfolio of science-based nutritional solutions designed to positively impact health through food for people who need it most, and at the most critical times of their lives, from preterm infants to old age. The top 3 countries that contributed most to the Specialized Nutrition activity's sales were China, United Kingdom and Indonesia.

In 2017, our Specialized Nutrition business - comprising Early Life Nutrition (ELN) and Advanced Medical Nutrition (AMN) activities - achieved strong growth of 9.3% globally, including significant growth in China, a key geography for both categories. Both ELN and AMN businesses represent a portfolio of science-based nutritional solutions designed to positively impact health through food for people who need it most, and at the most critical times of their lives, from preterm infants to old age. The top 3 countries that contributed most to the Specialized Nutrition activity's sales were China, United Kingdom and Indonesia.

Our Specialized Nutrition activity’s success is driven by a focused growth strategy in each business and synergies between them in key areas such as food allergy prevention and management. 

Early Life Nutrition (ELN) is a thriving business at Danone, with nearly 10% growth in 2017, driven by the Chinese market. The driving force behind our success is our portfolio of science-based products that, alongside services and education, provide optimal nutritional solutions for infants and young children.

Advanced Medical Nutrition (AMN) posted a strong growth in 2017, driven by all regions, notably China, Turkey, and Latin America. Innovation is central to our success, with patient-centered products, such as Neocate Splash and Neocate Syneo for the dietary management of severe cow’s milk allergy, leading the way in 2017.

Our Early Life Nutrition and Advanced Medical Nutrition teams are working hand in hand to foster research synergies, encourage cross-fertilization, and strengthen our leadership position.

Our scientific teams are present in 55 countries, with a world-class research and development facility, Nutricia Research, in Utrecht, the Netherlands, focused on delivering evidence-based, specialized nutrition for people of all ages.

Position worldwide
N°2

in Early Life Nutrition

Position in Europe
N°1

in Advanced Medical Nutrition

Sales
29%

of the company's sales come from the Specialized Nutrition business

Top brands that contributed most to Advanced Medical Nutrition's sales growth

N°1
Neocate
N°2
Nutrison
N°3
Nutrini

as percentage of 2017 sales

Top brands that contributed most to Early Life Nutrition's sales growth

N°1
Aptamil
N°2
Nutrilon
N°3
SGM

as percentage of 2017 sales

U.K. Cow & Gate’s Digital Approach

Via our multi-platform digital support network, pregnant women and mothers can access a unique set of services and information focused on early life nutrition, including a 24/7 care line, website and Facebook page.

Happy Family’s See-Through Pouches

In 2017, Danone’s organic food brand Happy Family became the first national brand in the U.S. to offer fully transparent baby food pouches. Happy Family’s new Clearly Crafted product line showcases “goodness you can see” with clear plastic packaging made without BPA or phthalates, recipes listed directly on the pouches (not just the ingredients list), and the USDA-Certified Organic and Non-GMO Project Verified labels. The product line includes 12 varieties of organic fruit and vegetable purees for babies four months and older, and are available through U.S. e-commerce channels Amazon, Babies "R" Us and Diapers.com, as well as retail outlets. The Happy Family brand posted a double-digit growth in 2017.

The Crucial First 1,000 Days

“We make every day count for you and your baby” is our Early Life Nutrition motto. We commit to protect and promote breastfeeding and work to ensure that all babies get the best possible nutrition for the first 1,000 days, a critical window of opportunity for lifelong health, as described in our “Commitment to Health and Nutrition in the First 1,000 Days” pledge. To fulfill these commitments, we are dedicated to collaborating with over 150 stakeholder organizations at global, regional and local levels. We also work to support mothers with information and services via healthcare channels and professional services.

Poland Reaches out to Pharmacies

In 2017, we successfully launched a partnership with key pharmacy clients in Poland to implement both a promotional and educational strategy. The program is offering special support for First 1,000 Days shelves, as well as window and in store displays.

Connecting with Millennial Parents in China

In 2017, we bolstered our two infant formula brands, Aptamil and Nutrilon, by launching two hugely successful marketing platforms targeted to two distinct Chinese consumer groups. For Aptamil, our “Raise Them Ready” campaign connects with young parents focused on raising strong, independent kids, while Nutrilon speaks to “nature-loving” parents. We debuted Nutrilon’s new purpose via a partnership with an e-commerce live event on JD.com that drew 2.3 million viewers. Both brands also saw the launch of their first WeChat stores, tapping into the more than 800 million active users on the app.

Innovating for Children and Teens with Cow’s Milk Allergy

In 2017, we launched the first and only hypoallergenic, ready-to-use amino-acid based formula for food-allergic children and teenagers in the U.S. Neocate Splash is nutritionally complete and can be consumed on the go, without having the hassle of measuring and mixing a hypoallergenic formula. Designed to meet the rising prevalence of food allergies, Neocate Splash comes in an unflavored variety and in grape, tropical fruit and orange flavors.

Developing Home Care Services

As pressure on healthcare systems increases with rising costs associated with aging and chronic disease, our AMN teams are also focusing on the development of our home care business, bringing medical nutrition products and the services of healthcare nursing staff to patients at home, such as in Benelux, Poland and the U.K.