Waters

Waters

Danone is one of the world’s top leading natural bottled water companies. This leadership in the water segment is the result of a keen eye toward consumer trends, constant innovation, and fully embedding healthy hydration into our business strategy. The top 3 countries that contributed most to the Waters division’s sales were China, Indonesia and France.

Danone is one of the world’s top leading natural bottled water companies. This leadership in the water segment is the result of a keen eye toward consumer trends, constant innovation, and fully embedding healthy hydration into our business strategy. The top 3 countries that contributed most to the Waters division’s sales were China, Indonesia and France.

Due to rising consumer demands for healthier hydration options, our Waters business delivered a solid profitable growth driven by both plain water and aquadrinks. It enjoyed an accelerated dynamic in China the second half of the year, on the back of gradual growth rebound on the market and successful renovation and innovation plans around the Mizone aquadrink brand. Aquadrinks now represent 1/3 of the division’s sales, driven by successful innovations such as evian's new line of tea-based beverages launched with French brand Kusmi Tea and Bonafont Kids' relaunch in Mexico with no-added sugar and zero artificial flavors.

Danone is constantly working on developing healthy hydration habits from an early age. Through awareness campaigns reaching millions of people, Danone puts its commitment to help spread the word about healthy hydration in action.

We also promote sustainable water practices throughout our operations and strive to protect and restore our natural water ecosystems in cooperation with local communities and stakeholders.

Position Worldwide
N°2

in Packaged Waters (in volume)

Sales
19%

of the company’s sales came from the Waters division

Mizone, Aqua, evian
Top 3 brands

as percentage of 2017 net sales

All Shapes and Sizes

Packaging innovation is a key focus for our Research & Innovation teams. Part of our strategy for healthy hydration is to develop fun bottles and to create formats for all consumers, whatever the occasion. For kids, this includes bottles with smaller and easier-to-grasp shapes, animated with cartoon and movie characters that they love, and wide-mouth and sports-cap formats. To meet the demands of on-the-go packaging, Volvic launched a 33 cl sports cap in 2017, while evian demonstrated a strong dynamic with sports-cap bottle in the U.S. For Japan, it is all about small formats: the brand released a tiny 20 cl bottle that fits nicely into popular vending machines.

Surprising and Fun Designs by Local Artists

In 2017, our water brand Bonafont partnered with artist Lourdes Villagomez in Mexico to release a colorful new limited edition. Meanwhile, in Turkey, Sirma launched a city design line featuring colorful graphics of Istanbul, Ismir and Ankara, which boosted the brand’s growth considerably.

evian: Elegant No-Wrap Pack

evian unrolled a disruptive new multipack technology for the 1.25 liter prestige bottles that use no shrinkwrapped plastic but relies on a few small dots of adhesive to hold the pack together. Not only does the pack have a premium look and feel, it also reduces plastic usage. Launched in France in 2016, the new packs rolled out in the U.S. in 2017 and will see wider expansion around the world.

Volvic: New Cast of Characters

To make water more fun for kids, we have developed bottles shaped like popular superheroes and characters. Volvic introduced collectible water bottles and multipacks featuring characters from Disney’s "Frozen". The brand has also partnered with "Star Wars: The Last Jedi" to unveil a new label design and collectible glow-in-the-dark bottle to coincide with the film’s release in December 2017. Other brands sporting Disney characters include Font Vella in Spain, Bonafont in Mexico and Brazil, Zywiec Zdrój in Poland, and AQUA in Indonesia.

evian and Kusmi Tea, a Perfect Blend

In 2017, evian launched a new line of tea-based beverages with French brand Kusmi Tea, available in France and Switzerland, and targeting urban consumers seeking premium beverages. All recipes are low in calories, contain 95% evian natural mineral water and are made with natural ingredients. The product line also contains no preservatives, sweeteners or artificial coloring, with limited editions and seasonal blends available. In 2017, the brand’s teas and infusions saw a doubling of sales.

Mizone: Natural Energy in a Fast-Paced World

In China, Danone renovated its hugely popular Mizone brand with a fresh look and new flavors, and launched a new line of natural energy drinks, Mizone Pro, containing natural ingredients such as green tea and ginseng extract. With an eye on the young adult core audience, we applied disruptive designs to the brand, including fast prototyping, and partnerships with more than 100 social media influencers. Launched in a few major Chinese cities primarily in impulse-purchasing channels, Mizone Pro shows a promising start. This year, Mizone is unveiling even more inventive flavors and a new format to keep up with the ever-changing tastes of Chinese consumers.

Successful Relaunch of Bonafont Kids

In Mexico, we just relaunched Bonafont Kids with no added sugar and zero artificial flavors—to help make the great taste of water-based beverages flavored with natural fruits one of the healthiest options on the market. Plus the redesigned packages introduce a range of fun characters, topped with a sports-cap bottle.

"Star Wars, the Last Jedi", Disney and "Frozen" are trademarks or registered trademarks of Lucasfilm Ltd. LLC, Disney Enterprises Inc. or their subsidiaries in the U.S. and/or other countries. TM & ©Lucasfilm Ltd. All Rights Reserved. ©Disney