'Les Deux Pieds sur Terre' supports French milk farmers in their environmental footprint reduction. Apart from reducing their costs, carbon footprint reduction will allow them to improve the profession’s reputation and profitability.
Why it matters
The milk sector represents 6% of France’s greenhouse gas emissions. The project aims at reducing farmers’ carbon footprint as well as increasing the attractiveness and reputation of agriculture with civil society for future generation.
How it works
Created by the Danone Ecosystem Fund, Danone Produits Frais France, Les Prés Rient Bio through their brand Les 2 vaches, Idele organization (French Livestock Institute), and Miimosa, the 'Les Deux Pieds Sur Terre' project aims to help farmers reduce their environmental footprint, by managing audits to identify the best practices to do so. A Miimosa crowdfunding platform allows farmers to share their carbon reduction-related projects, potentially gaining extra funding from the civil society as well as visibility for their efforts to fight climate change. The best practices identified will be disseminated to inspire and support all farmers.
How it creates value
By reducing their carbon footprint, farmers have the opportunity to adopt an environmentally-friendly approach while having a better control over their costs, and an improved income. This project will help restore pride within the farming profession and show Civil Society that farmers are taking action to combat climate change at their own level. Thus, this project participates to rehabilitate the reputation of the whole livestock sector that suffers from bad reputation.