To support motherhood in Romania, 'Stand by Mums' develops a network of perinatal educators so as to enable young parents and pregnant women to make educated choices about nutritional and perinatal care for both their babies and themselves. The project is a co-creation of the Danone Ecosystem Fund, Danone Early Life Nutrition Romania and its local partners Crucea Rosie and Crucea Alba.
Why it matters
Compared to other European countries, Romania is suffering from a lack of doctors and has poor healthcare indicators. There are almost no specialized 'birth assistants' and it is becoming difficult for women to obtain information about pregnancy, birth and baby nutrition. 'Stand by Mums' wishes to support mothers and build awareness among mothers and professionals of a baby’s specific needs during the first 1,000 days of his life — from conception to toddlerhood.
How it works
The Danone Ecosystem Fund, Early Life Nutrition Romania, White Cross and Red Cross Romania co-created the 'Stand by Mums' association, a network of perinatal educators trained to educate and support mums and parents-to-be in relation to nutrition and perinatal care for their babies and themselves. The project develops the perinatal educator profession through medical and entrepreneurship training, and assists these educators in building up their independent professional activity within this association.
How it creates value
The project is working to make mothers and healthcare professionals aware of a baby’s special needs during the first 1,000 days of life—and in the process it’s developing a new kind of relationship with healthcare professionals.
And by helping accredited healthcare professionals acquire new nutritional and perinatal care skills, the project improves health and quality of life for pregnant women, mothers and their babies.
The project is now independent and has been handed over in 2017.