Empowering women is a key issue for the Danone Ecosystem Fund, particularly through projects like the "Social School for Women’s Empowerment" in Spain. This project aims at empowering Spanish women victims of domestic violence, helping them rebuild their lives and enter the job market as point-of-sale advisers at Danone Spain. The program was co-created by the Danone Ecosystem Fund, Danone Spain and its local partner Fundación Ana Bella.
Why it matters
A report published by Spain’s Ministry of Health notes that 12.5% of Spanish women have already been victims of domestic violence, and efforts are made to raise awareness. At the same time, with unemployment rates very high, it is difficult for these women to achieve financial independence. This project helps them take back their rightful place in society by giving them a chance to rejoin the labor force, empowering themselves, avoiding social exclusion and releasing their full potential.
How it works
The Social School for Women’s Empowerment offers sales and merchandising training, raising self-confidence and helping women along the path to independence. Danone Spain gives women an opportunity to gain work experience as point-of-sale advisers, encouraging them to rebuild their lives and move back into the workforce - one step at a time.
How it creates value
The school helps these mistreated women rebuild their lives and move back into the workforce, acquiring both professional experience and greater autonomy—which in turn changes the way society sees them. Support from the project’s community boosts their self-confidence. Danone Spain works with a pool of point-of-sale advisers who, having taken the course themselves, become ambassadors of the company.