Well aware of its impact on the environment, evian works actively and continuously on reducing its carbon emissions. Thanks to strong action plans, evian achieved a reduction of 40% gr CO2/L between 2008 and 2012 of its global carbon footprint. Today, evian teams keep working to reduce emissions at each step of the bottles life cycle, from conception to consumption. Alongside evian’s global carbon reduction action plan, the brand has partnered since 2008 with the Livelihoods Carbon Fund to help preserve and restore water-linked ecosystems and work with their local communities. Over time, evian’s sustained actions to reduce its emissions, combined with the creation of carbon credits through the Livelihoods Carbon Fund, will enable the brand to reach carbon neutrality by 2020. Two key milestones were reached in 2017 within this journey towards the brand’s global ambition: the carbon neutral certification by the Carbon Trust of the bottling site of Evian-les-Bains and the brand’s activities in North America (U.S.A. and Canada).
Why it matters
Danone launched an ambitious environmental policy targeting four main topics - climate, water, packaging and agriculture - with a view to achieve carbon neutrality by 2050. evian is the perfect demonstration of this commitment. As a product of its environment, evian owes everything to nature. For this reason, evian continues to respond to its consumers’ hydration needs by constantly developing more innovative products while operating in the most sustainable way in order to always respect the double commitment of Danone, in support of social progress and economic success.
How it works
As a responsible brand, evian is committed to the reduction of its environmental footprint at each step of the bottle’s lifecycle, from conception to production, from transportation to recycling. Starting from the conception, evian is working to increase step by step the percentage of recycled PET (rPET) used for bottle manufacturing. Today, all evian bottles are 100% recyclable and contain on average across the range 25% recycled plastic (rPET). By 2025, evian commits to become a 100% circular brand, making all of its plastic bottles from 100% recycled plastic.
evian’s commitment to reducing its carbon footprint has led to a number of positive initiatives at the bottling site. Between 2008 and 2016, the brand has reduced its total industrial energy consumption by 23% (per litre of evian), while increasing the total volume of bottles produced to meet the rising consumer demand. Today, the bottling site is 100% powered by renewable energy. This is part of a worldwide carbon reduction plan which is helping evian achieve its global ambition to be carbon neutral by 2020.
As part of that same journey, evian makes a point of optimizing the transportation of its products. evian thus is expanding its use of more eco-friendly multimodal transportation solutions with a particular focus on rail freight, with a carbon footprint one-tenth that of road transport. Currently, 60% of evian bottles are shipped by train from a station at the bottling site—one of the largest private railway stations in France—and that figure is expected to rise in the coming years.
In parallel, since 2008, the brand partnered with the Livelihoods Carbon Fund through the plantation of 130 million trees worldwide, including 85 million being mangroves helping strengthen vulnerable coastal ecosystems. These trees generate positive emissions, absorbing carbon and producing oxygen, naturally propagating carbon credits. Over time, evian’s sustained actions to reduce its emissions, combined with the creation of credits through the Livelihoods Carbon Fund, will enable the brand to reach carbon neutrality by 2020.
How it creates value
For over 25 years, evian has been moved by strong environmental ambitions which are at the core of the brand’s strategy along with its innovation projects, to keep satisfying its consumers’ hydration needs in more than 140 countries.
The transformation of the bottling site was conceived to contribute to evian’s growth for the years to come, in France and worldwide, to support the innovation projects at the heart of the brand’s strategy and to comply with its environmental ambition embodied by a certified carbon neutral site.
Alongside the Livelihoods Carbon Fund, evian has a triple impact through:
- contributing to the fight against climate change: the mangrove, a tropical forest with its roots spread into water, plays a major part in climate by naturally absorbing carbon;
- protecting coastal populations (eg: cyclone);
- supporting local economies: relaunching of fishing activities, food products made from mangroves, textiles made from mangrove leaf.