Our Vision: Danone, One Planet. One Health

Our Vision: Danone, One Planet. One Health

This year, Danone unveiled a refreshed logo and its very first company signature: “One Planet. One Health.” These words reflect our vision that the health of people and the health of the planet are interconnected. It is a call to action for all consumers and everyone who has a stake in food to join the ongoing Food Revolution and be part of a movement aimed at nurturing the adoption of healthier, more sustainable eating and drinking habits.

This year, Danone unveiled a refreshed logo and its very first company signature: “One Planet. One Health.” These words reflect our vision that the health of people and the health of the planet are interconnected. It is a call to action for all consumers and everyone who has a stake in food to join the ongoing Food Revolution and be part of a movement aimed at nurturing the adoption of healthier, more sustainable eating and drinking habits.

Reconnecting people with the food they eat

At Danone, we believe that each time we eat and drink, we can vote for the world we want to live in. This powerful idea is at the heart of the ongoing Food Revolution, a movement inspired by people who care about where their food comes from, how it was grown, how it arrived on their plates and how it impacts their health and the health of the planet. We call those people the food generation.

At Danone, we believe that global food and retail companies can play an important role in this revolution through a transformation of their business models, moving away from standardized food systems to new models based on local diets and leveraging local sourcing. We believe a healthy body needs healthy food. And healthy food needs a healthy planet. All with healthy ecosystems and strong, resilient social structures. We believe in a food and water ecosystem that works in harmony with people, communities and the environment. Our dream is to make the Danone logo a symbol of positive change to build a healthier world through food. With our company brand idea, we can bring together our mission, values, brands and social initiatives.

The Danone company brand will allow us to demonstrate our uniqueness into a driver of growth and add extra equity to our brands, to build consumer trust.

Emmanuel Faber

“ Consumers are craving change. They expect large organizations like Danone to bring our scale of impact to change the world for the better. "One Planet. One Health" is a rallying call to everyone to join the Food Revolution. And we aim to make that Revolution a reality for as many people as possible, across the world.”

The Child Star: an Icon inviting Everyone to Join the Movement

Together, the new signature and logo—a refinement of our child gazing up to a star—carry a sense of optimism for positive change while embodying the same pioneering spirit the company has always had. In 1972, Antoine Riboud, the first Danone Chairman and CEO, said, “There is only one earth, we only live once.” Those words kick-started a vision that lives on today: to bring health to our planet and to generations of people through our company and its ecosystems now and in the future.

Circular Economy

As part of our partnership with the Ellen MacArthur Foundation, we are now a core partner in the New Plastic Economy Initiative to rethink and redesign the future of packaging, starting with plastics.

Non-GMO

A significant part of our U.S. dairy portfolio is now Non-GMO Project Verified, following the Dannon Pledge to use fewer, more natural and non-GMO ingredients, and to boost our sustainable agricultural practices.

Plant-Based Products

The WhiteWave acquisition expands our existing portfolio to include a wide variety of organic and plant-based products, leveraging our commitment to offer consumers healthier, great-tasting options.

170,000 Children

“Mum, Dad, I Prefer Water” is one of the many examples of Danone’s key educational programs promoting the healthy benefits of water. This specific program reaches 170,000 children in Poland, every year.